Why Wrinkle Works
What makes us different isn’t what we promise, it’s what we deliver.
The marketing world is crowded with dashboards, hype, and buzzwords. Wrinkle cuts through the noise with principles that keep us and you focused on what really matters.
The Wrinkle Effect
1
Practical Wisdom
We’ve made the mistakes, learned the lessons, and know what actually works in real business environments.
2
Strategic Accountability
Every recommendation comes with clear reasoning, measurable outcomes, and follow-through you can trust.
3
Authenticity
No templates. No one-size-fits-all playbooks. We design strategies that fit your brand, your audience, and your goals.
Name Story
We chose Wrinkle because wisdom isn’t smooth. It’s earned. Every wrinkle tells a story. And in marketing, a wrinkle is also that unexpected twist, the clever shift that changes everything. That’s what we deliver: ideas with depth, perspective, and a spark of surprise.
This isn’t a partnership of convenience. Bridget and Jane have been working together for over 30 years, across boardrooms, launches, and brand transformations.
They anticipate each other’s moves, amplify each other’s insights, and share a belief in cutting through the noise to deliver what matters. When you work with Wrinkle, you’re not just getting two leaders, you’re getting decades of proven chemistry.
Partnership Story
Meet the Founders
Bridget O’Brien
Bridget is a brand builder with decades of experience leading marketing for B2B and B2C brands in tech, retail, and financial services. She’s helped companies like Vistaprint, Fidelity, and CLYNK rethink what’s possible and deliver. Known for finding the signal in the noise, she turns overlooked opportunities into measurable growth, from repositioning startups to attracting 60% more high-value customers for household names.
Jane D’Arcy
Jane thrives where strategy meets execution, with deep experience spanning both B2B and B2C markets. She’s delivered integrated campaigns that tripled traffic through rebrands, drove 661% ROAS for consumer initiatives, and lifted fintech conversions by 111%. Whether launching SaaS go-to-market strategies or repositioning sustainability leaders, she balances creativity with analytics to turn overlooked opportunities into measurable growth.
Previous Client Impact
B2B Enterprise Tech Rebrand
Challenge: Global workforce management leader with 50M+ users needed full rebrand under intense competitive pressure and market disruption
Our Approach: Rapid stakeholder alignment process with phased rollout strategy balancing speed and thoroughness
Results:
+300%
+300% site traffic, 99% Share of Voice in 6 weeks, 67% increase in qualified enterprise leads
Why It Worked: We designed for business realities and competitive timelines, not ideal scenarios
B2B E-commerce Platform Transformation
Challenge: Global e-commerce platform faced “Leaky Bathtub”—spending $160M acquiring 8M customers while losing existing ones during strategic repositioning
Our Approach: Strategic shift from infrastructure focus to quality and professionalism, with broadcast TV as key awareness lever
Results:
45%
Brand recognition rose 27% to 45%, TV recall grew 9% to 27%, significant gains in favorability among high-expectation SMB audiences
Why It Worked: Repositioning maintained value-conscious loyalty while elevating brand perception to attract quality-focused segments
B2C AI Discovery Platform
Challenge: Early-stage startup needed cohesive brand foundation to appeal to both consumers and B2B partners across multiple verticals
Our Approach: Smart positioning strategy with resource-conscious execution and influencer partnership program
Results:
36.5%
36.5% email open rate (vs. 22.7% benchmark), 106K influencer impressions, 89% brand recognition increase
Why It Worked: Strategy designed for scrappy startup conditions with maximum impact per dollar spent
Heritage Home Furnishings Digital Transformation
Challenge: 300+ design center furniture company losing relevance with younger buyers who shop online first
Our Approach: New e-commerce UX strategy, Salesforce CRM implementation, and strategic digital partnerships
Results:
27x
27X retargeting ROAS, doubled average order values, $5M+ new revenue in 3 months
Why It Worked: We met customers where they were (online) while driving them to physical locations
